Content marketing as a tool does not improve the ROI on the short term.
Yet it’s crucial for brand awareness, intended in the perspective of maintaining and increasing your market.
Also, content marketing is actually a fundamental activity in the digital era.
Online visibility/availability, web reputation, engagement, are crucial factors in the success – or failure – of any activity.
The measurement of the results and the possible adjustments will follow the parameters shared at the moments the goal are set, according to the reference markets.